ActiveIron Wins ‘Best Maternity Supplement’ 2018

ActiveIron has been announced as the winner in the Best Maternity Supplement category of the Pregnancy & Parenting Editor’s Choice Awards 2018.

Over the last 18 years, the editorial team at Pregnancy & Parenting have tested thousands of products and services to help parents make informed decisions for their families.

During pregnancy, the amount of blood in your body increases by 30-50%. This increases the requirement for iron in your body as it is needed to make haemoglobin, which carries oxygen.

Iron supplements can benefit pregnant women who are unable to meet the increased dietary iron requirements.

The current iron supplement market is dominated by a range of poorly absorbed and poorly tolerated products. ActiveIron was developed in response to global need to produce an iron product that is both tolerable and easy to absorb.

Together with scientists at Trinity College Dublin, Ireland, we have developed a groundbreaking method of delivering iron which improves absorption and reduces negative gastrointestinal side effects.

The new technology uses a unique iron-whey protein complex to ensure iron is released in the small intestine (at the DMT-1, the body’s normal iron gateway), where it is most readily absorbed, instead of the stomach where it causes oxidative stress and triggers gastric side-effects.

Studies confirm the new Active Iron formulation doubles the amount of iron absorbed compared to iron sulfate, while being so gentle on the gastric system it can be taken on an empty stomach. ActiveIron is suitable for use during pregnancy and breastfeeding. It is also suitable for vegetarians, free from artificial preservatives, yeast, gluten, lactose, and sugar.